Quorn Eating Behaviour Insights

Executive Summary

The data is taken from Nutracheck’s online and App food diary service which has captured millions of food diary entries made by more than 700,000 registered members over the past 9 years. It gives a unique insight into what individuals are actually eating, not just purchasing – data not available elsewhere.

Brand Owners and Category Managers – find out what brands your target demographic is eating, at what time of day, how much and with what. Our bespoke service can extract eating behaviour data at category level, down to individual brand level

Marketing and PR agencies – run a retrospective report against demographics to see if eating behaviour has changed pre and post campaign. We also know what foods or brands your product is eaten with most often – which may be useful for new cross promotional opportunities.

Highlights of the Quorn Report:

  • Overall 1 in 7 people ate Quorn with females (1 in 7.1) slightly more likely to eat it than males (1 in 8.5). Males and females over the age of 65 are least likely to consume Quorn.
  • The largest portion size per serving is by men at breakfast time. The smallest portion size per serving is made during snacks in men.

For more reports, call Rachel Hartley on 0115 969 4660 or email rachel.hartley@nutracheck.co.uk.

(1) No. of Individuals in Overall Data Sample
There were 18,518 unique individuals in the Sample who completed at least 100 food diary entries during 18 months ending Jun ’14, broken down by age and sex below.

The majority of people in the sample are female (84%). Within the female sample, 74% are aged between 25-55 yrs. Within the male sample, the highest percentage of men are aged between 35-44 yrs.

(2) % Index of Individuals Who Ate Quorn
There were 2,540 unique individuals in the Sample who ate Quorn during 18 months ending Jun ’14, broken down by age and sex below. An individual is included in these figures if they ate Quorn at least once. The graph shows the % index of individuals who ate Quorn compared to the overall Sample demographics in (1) to indicate which age and sex demographic was more or less likely to eat this kind of food.

Overall 1 in 7 people ate Quorn with females (1 in 7.1) slightly more likely to eat it than males (1 in 8.5). Males and females over the age of 65 are least likely to consume Quorn. Males between 45-54 are most likely to consume Quorn.

(3) Ave. Portion Size Per Serving (g)
The average portion size* (in weight grams) of all servings of Quorn products that were added to the individuals’ diaries, broken down by age and sex are shown below.

* Portion sizes can only be calculated for servings which contain the weight or volume in the serving description.


Of all the individuals who consumed Quorn, Males between 35-44 consumed the highest portion size per serving. Of the females who consumed Quorn, the largest portion size consumed was by women between 55-64.

(4) Ave. kcals per Serving
The average kcals of all servings of Quorn that were added to the individuals’ diaries, broken down by age and sex are shown below. Unlike (3), this figure is based on 100% of all diary entries of Quorn.

Although the figures are fairly uniform, the average calories per serving in men is highest in the 55-64 age range. The average calories per serving in women is highest in the 45-54 range.

(5) Ave. No. of Portions Eaten Per Person Per Week
The average number of recorded portions of Quorn eaten by each individual per week, broken down by age and sex are shown below. This figure is based only on individuals who ate Quorn, not the full Sample of individuals.

The lowest overall number of portions eaten per person per week was the 55-64 age range. The highest number of portions eaten per person per week was consumed by males, 22-34 yrs of age. The least number of portions eaten per person per week was consumed by males, 55-64 yrs of age.

(6) No. of Diary Entries of Overall Sample by Meal Occasion
There were 7.3 million diary entries made by all individuals in the Sample who completed at least 100 food diary entries during 18 months ending Jun ’14, broken down by meal occasion and sex below.

In the base Sample population, there are slightly more diary entries made at dinner, compared to lunch and breakfast, with the snack occasion having fewer diary entries.

(7) % Index of Diary Entries of Quorn
The total number of diary entries of of Quorn by all individuals who completed at least 100 food diary entries during 18 months ending Jun ’14, broken down by meal occasion and sex is shown below. The graph shows the % index of diary entries of Quorn compared to overall diary entries in (6) to indicate whether individuals were more or less likely to eat this kind of food at a particular time.

Both males and females are most likely to consume Quorn at dinner time and least likely to consume it at breakfast or as a snack.

(8) Ave. Portion Size (g)
The average portion size* (in weight grams) of all servings of Quorn that were added to the individuals’ diaries, broken down by meal occasion and sex is shown below.

* Portion sizes can only be calculated for servings which contain the weight or volume in the serving description.

The largest portion size per serving is by men at breakfast time. The smallest portion size per serving is made during snacks in men.

(9) Ave. kcals per Serving
The average kcals of all servings of Quorn that were added to the individuals’ diaries, broken down by meal occasion and sex is shown below. Unlike (8), this figure is based on 100% of all diary entries of Quorn.

Males and females consume the most calories per serving during dinner time.

(10) Ave. No. of Portions Eaten – Per Person Per Week
The average number of recorded portions eaten by each individual per week, broken down by meal occasion and sex is shown below. This figure is based only on individuals who ate Quorn, not the full Sample of individuals.

The largest number of portions eaten per person per week was at dinner time in both males and females.

Data sourced from Nutracheck.co.uk © 2014. For more information, please send an
email to rachel.hartley@nutracheck.co.uk or call 0115 969 4660.

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