Our Ethos

bg_ethos[1]The philosophy of the online food diary service is ‘knowledge is power’!

Our goal is to help people take control of what they eat through more informed food choices. The food diary system is about making small step changes that are sustainable. To achieve long-term dietary improvement, an individual must learn how to adjust their diet in a way they can live with – without resorting to drastic measures such as meal replacements or excluding food groups.

We believe that a healthy diet is all about balance and moderation.

The most effective way to lose weight is through a calorie-controlled diet combined with increased physical activity. Maintaining a healthy weight is only achieved by gaining a real understanding of your body’s energy requirements and the fine balance between calories in (food) and calories out (exercise).