The price of ‘extras’: How coffee shops tempt us at the till

When you last bought a hot drink from one of the UK’s coffee shop chains, there’s a good chance you were asked if you’d like a pastry to accompany it, or to ‘upsize’ your purchase, or maybe add a shot of syrup.

It’s common these days to be invited to ‘extend the spend’ as shop staff tempt you with add-ons just as you‘re about to check out. In that split-second, your spend has increased, along with your calorie intake.       

Emma Brown, nutritionist for calorie counter App, Nutracheck, explains more: “It’s much easier to sell to existing customers already in the shop than find new ones, and upselling tasty add-ons is a great way to increase profits.

“It’s all extra pressure to buy without it feeling like a hard sell – yet upselling can easily double your calorie intake without thinking about it, affecting your waistline as well as your pocket.

“Examples include a coffee shop barista asking if you would like a large rather than a regular-sized coffee or if you’d like cream and a syrup shot, or added extras like marshmallows or chocolate. And if you’ve dashed out the house without breakfast, the offer of a pastry might just too tempting. You probably didn’t ask for it, so stick with your original purchase, and try not to be tempted at the till!”

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Coffee Shop Up Selling

About www.nutracheck.co.uk

  • Nutracheck.co.uk is the UK’s top rated diet website and the top selling diet App in the UK Apple store.
  • Super-fast and easy to use, the App keeps track of your daily calorie intake. Add foods in just 2 clicks using the barcode scanner.
  • Nutracheck’s unique food search has product photos to help you easily spot what you ate from the 225,000 foods in the database.

For more information, please call Karen Veness on 07968 049528