Information overload?

If you want to improve your diet and make healthier food choices, it’s important to get into the habit of checking food labels.

A YouGov survey for Nutracheck showed that 18% of us rely on the ‘traffic light’ approach to understand what we’re eating.

Yet understanding and interpreting food labels can be tricky: there is a lot of information which can make it difficult to know what you should be looking at and what it means for you personally. Plus the system used on the front of food packaging is voluntary and varies by retailer. It is only an ‘extra’ to the ‘back of pack’ labelling, which is mandatory.

Nutracheck nutritionist, Emma Clarke, said: “Whilst it’s encouraging that some people are referring to the traffic light labels, we would like supermarkets and food manufacturers to have much clearer, standardised information on the front of all pre-packaged food.

“The format of food labeling in the UK at present is inconsistent, and is often far too detailed, so potentially the information gets overlooked or ignored.

“We know from recent research* at Liverpool University that shoppers spend around six seconds looking at a food label before deciding whether to buy the product. It should be much quicker and easier for people to interpret nutrition data to help everyone make informed choices about what they choose to buy.

“There’s huge interest in knowing more about what’s exactly in the food we’re eating – especially sugar, fats and carbs – so we’ve now extended what we track to help people get a better picture of their diet overall.  Also, it’s hard to know the effect of just one product on your overall diet so our new tracking shows how all your food choices add up.

“We’ve developed it with feedback from members and kept it simple. We show a bar chart of how your daily food intake stacks up against the official guidelines for a healthy diet. It’s easy to monitor and interpret the data, and we’re on hand 7 days a week to support you.

“If you don’t want to follow our targets, you can set your own. We know that some people need to eat specific quantities of carbs and protein to support their fitness training. We also have members who need to manage their diet for health reasons – so the new system will let them enter targets advised by their GP.

“The more food aware you are, the more chance you have of setting realistic health targets. “


  • Nutracheck is a calorie counter and food diary available via an App and website
  • Super-fast and easy to use, the barcode-scanning App lets you add food to your diary in just 2 clicks
  • Nutracheck’s unique search shows photos of food to make it easy to spot what you ate from over 200,000 products in the UK food database
  • Top rated diet website on


Member quotes and case studies are available. Contact or call 07968 049528.