Nutracheck announces UK partnership with Fitbit

The UK’s top selling calorie counter and food diary App, Nutracheck, has announced that it has teamed up with Fitbit – the global leader in the fast-growing Connected Health and Fitness category – to help boost weight loss with every step you take. Now, Nutracheck members will be able to sync their calorie counting data with exercise data from Fitbit, allowing users to create an overall picture of their health and fitness.

Nutracheck co-founder Rachel Hartley explained: “We’re delighted to link up with Fitbit to allow our members to sync their exercise data with their Nutracheck account. Wearing a Fitbit tracker is a brilliant motivator to be more active, as the device tracks your steps, sleep plus any other exercise you do. This information is synced to the Fitbit app and the data for calories burned is automatically sent to your Nutracheck exercise diary.”

Additionally, the Fitbit One – an advanced clip-based activity and sleep tracker – is now being sold the Nutracheck website. The Fitbit One tracks steps taken, distance travelled, calories burned, stairs climbed and sleep and syncs wirelessly with the Fitbit app.

Customers buying a Fitbit device will receive two months FREE Nutracheck membership worth £16.99 to get them started. Every step you take burns calories, and your Fitbit One will capture these steps and update your exercise diary throughout the day. The more calories you burn, the bigger the boost to your weight loss. Whether you’re using Nutracheck on your mobile, tablet or computer, it’s easy to see exactly how you’re progressing towards your weight loss goal.

It is estimated that one in every four adults in the UK is obese – and if this trend continues, by 2030 half of the UK could be obese, costing the NHS an extra £2 billion per year[1]. According to the NHS, the best way to treat obesity is to eat a healthy, reduced calorie controlled diet and to exercise regularly. Nutracheck is currently working with NHS Choices to provide the calorie counter tool for their website www.nhs.uk to make people more aware of their food choices and calorie consumption.

Activity trackers such as Fitbit can help to simplify the calorie counting process for those who are trying to lose weight and become fitter and healthier. Fitbit motivates you to reach your goals by bringing fitness into your life seamlessly, socially, 24 hours a day. Fitbit trackers sync wirelessly to more mobile platforms than any other trackers available today – including more than120 iOS, Android and Windows devices – so you can check your stats even when you’re on the go.

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Notes to newsdesk:

[1] http://www.nhs.uk/news/2011/08August/Pages/half-of-uk-predicted-to-be-obese-by-2030.aspx

About Nutracheck:

Nutracheck is a calorie counter and food diary App that you use on your phone or through the Nutracheck website to keep track of what you eat. It’s fast and easy to use as it has photos of products to help you find exactly what you ate from the calorie database of over 160,000 UK foods. It takes just 10 minutes a day to do. It’s not a fad diet and no foods are banned; it works by making a person more aware of their food choices and how much they are eating.

The Nutracheck App is the top selling diet App in Apple’s UK App store. For more information about Nutracheck visit www.nutracheck.co.uk

About Fitbit

Fitbit designs products and experiences that track everyday health and fitness, empowering and inspiring people to lead healthier, more active lives. As the leader in the fast-growing Connected Health & Fitness category, Fitbit’s diverse line of award-winning products includes Fitbit Surge, Fitbit Charge HR, Fitbit Charge, Fitbit Flex, Fitbit Zip and Fitbit One activity trackers, as well as the Aria Wi-Fi Smart Scale. Fitbit products are carried in more than 25,000 North American retail stores, 37,000 stores around the globe, and sold in 48 countries. Headquartered in San Francisco, Fitbit is privately held and funded by Foundry Group, Qualcomm Ventures, Sapphire Ventures, Softbank Capital, SoftTech VC and True Ventures. 

Press contacts:

Karen Veness (on behalf of Rachel Hartley) +44 7968 049528