Future of Dieting



Leading UK calorie counter App Nutracheck, take a looks into the future to see how dieting might change as technology gives us more sophisticated tools to help. With the releases of iOS8, the iWatch, Google Gear and Google Glass what opportunities can tech-enabled dieting bring? Tim Vryenhoef, Nutracheck MD predicts how these latest tech gadgets might help dieters with their weight loss in future.

1. The Diet Watch
Your diet will never be far away with the latest smart watch. A quick look at your wrist will show your remaining calorie target for the day and keep you up to date with your weight loss goal. It might also ping you motivational messages at the key times of day when it knows temptation strikes for you. And a built-in camera will scan barcodes on the food you eat to automatically count calories and give your daily total.

2. The Google Glass Half-Full
Google Glass could prove the perfect dieters tool. With a built-in barcode scanner to capture the barcode of the food item you are purchasing or about to consume, your calorie intake will be automatically tracked throughout the day.

It may even calorie check recipes as you peruse your favourite cook book. By recognising the description in the ingredient list using optical character recognition, it could automatically calculate the calories per serving from a master ingredient database.

3. Radio Frequency ID Calorie Counter & Fridge/Cupboard Analyser
Perhaps the most useful innovation will come about when Radio Frequency ID (RFID) tags are adopted for use on mainstream consumer products such as food. Once introduced, we see a mobile App being used by the dieter to scan RFID tagged meal ingredients in one go to quickly calculate the total calorie content of the dish.

What’s more, a RFID reader in your fridge and cupboard will be able to automatically display the contents on your iPad via the same App. Your fridge contents will be listed with full nutritional information, and the App can suggest low calorie recipes ideas you can make from the foods available. It will also be possible to rank your fridge and cupboard contents by lowest calorie content. The use by dates on products will flag up what needs to be eaten by when – producing a shopping list reminder so you never run out of essentials. Having access to your food store cupboard at home with full nutritional information will provide a dieter with total control to make the right nutritional decisions.

4. Virtual Reality Restaurant Menu
Making the best choice when eating out will become so much easier when you can hold your phone camera over a restaurant menu and your phone will ‘virtually’ overlay all the nutrition data for the dishes by referring to a central database of nutrition information.

5. Smart Bathroom Mirror
Imagine a full length mirror with a screen behind it that could show you your current shape and at the press of a button what you’ll look like at your goal weight (and any other weight!). To help you achieve your goal, it also provides data and statistics showing how many calories you would need to stick to attain your desired weight and body shape over what time period.

6. Supermarket Shopping Trolleys with Nutrition Assistant
The high-tech shopping experience in future might look like this: your trolley has RFID/barcode readers that calculate the overall calorie, fat and sugar content of your purchases as you shop. You can set your trolley for weight loss, healthy eating, low sugar, low fat or normal shopping modes to guide your product choices. Healthy choices encouraged at source!

The latest tech developments promise a new wave of tech-enabled dieting. With the growing interesting in self-monitor for activity and vital health indicators, this area promises some exciting new developments which is great news for the many of us struggling to lose or maintain our weight.

It is estimated that one in every four adults in the UK is obese and if this trend continues, by 2030 half of the UK could be obese adding an additional £2 billion per year to the national purse in medical costs for obesity related diseases. According to the NHS, the best way to treat obesity is to eat a healthy, reduced calorie controlled diet and to exercise regularly. So any tech gadget that simplifies the calorie controlling and counting process should help keep the nation’s burgeoning waistline in check.

Nutracheck.co.uk is currently working with NHS Choices to provide the database for the new calorie counter tool for their website www.nhs.uk in order to make people more aware of their food choices and calorie content.


  • 1995 – The idea -what if scanning a food barcode could be linked to nutritional data, not just price?
  • 2003 – The research – techies at Nutracheck test a scanning pen with the public that scans barcodes and displays calorie data.
  • 2005 – The launch – Nutracheck.co.uk becomes the UK’s first combined mobile phone and online diet service with unique barcode quick search functionality.
  • 2013 – Nutracheck is the UK’s top grossing diet App in the App store

About Nutracheck: www.nutracheck.co.uk

  • Nutracheck is an innovative calorie counter and food diary App and website which tracks what you eat to help you manage your weight.
  • It’s fast and easy to use: Tracking your calories takes less than 10 minutes a day to do. Nutracheck holds the largest UK food database with photos of over 160,000 products to help you find exactly what you’re eating.
  • This isn’t a fad diet and no foods are banned; it works by making a person more aware of their food choices and how much they are eating.
  • The Nutracheck App is the top selling diet App in the UK Apple store. The Nutracheck website is rated the UK’s No. 1 diet site on www.reviewcentre.com

For more information about Nutracheck visit www.nutracheck.co.uk or call Karen Veness on 07968 049528 or email karen.veness@nutracheck.co.uk