Nutracheck Joins Forces With NHS To Help Fight Against Obesity
Nutracheck are working with NHS Choices to provide the database for the new calorie counter tool for their website www.nhs.uk in order to make people more aware of their food choices and calorie content.
Obesity amongst adults is a growing concern, with health officials stating it is one of the leading causes of preventable deaths in the UK. Adult obesity rates have almost quadrupled in the last 25 years, with almost a quarter of British people now being labeled as obese. Obesity is associated with a range of health problems including: Type 2 Diabetes, Cardiovascular disease and Cancer, resulting in high NHS costs. These factors make the prevention of obesity a major public health challenge.
Self monitoring, awareness and education is one such way of providing a ‘population solution’. This is where Nutracheck steps in. Nutracheck.co.uk is an innovative online calorie counter and food diary with the UK’s widest food nutrition database of over 140,000 foods with UK measures – hence the reason for the choice.
Laura St Quinton, Tools Editor for NHS Choices says “We wanted to provide a tool to help our users understand the calorie impact of their everyday food choices. While many of us might know that we should stay within the recommended daily guidelines (2000 calories for women, 2500 for men) it can be tricky to get an accurate picture of how many calories
we’re taking in over a day. A tool like this can really help with that and is a brilliant way of identifying the calorie pitfalls we all fall into. The fact it provides calorie information for things that don’t always come with a label – such as takeaways, restaurant meals and alcoholic drinks – makes it all the more valuable.”
NHS Choices are placing the Nutracheck calorie counting tool around their website to support articles about dieting and weight loss.
Rachel Hartley, Business Development Director for Nutracheck says “We are delighted to make our calorie counter tool available to NHS Choices. We firmly believe that knowledge is power – once someone knows how many calories are in certain foods, it helps them understand why they have maybe gained weight and what they need to do to lose it. The easiest way to keep a eye on your calorie intake is by using a food diary”.
The Nutracheck service uses the proven food diary approach. Research shows that that the simple act of recording what you eat doubles weight loss.
Nutracheck’s website food diary comes with a barcode scanning mobile App available for iPhone, iPad and Android. (The Nutracheck iPhone App is now the UK’s highest grossing diet App).
Nutracheck is also backed and supported by a team of top nutrition, fitness and medical advisors, including Dr Ian Campbell, one of the UK’s foremost experts on obesity and weight loss management. The team are on hand to provide expert insight and guidance to members, as well as advise on the on-going development of new tools and features. Nutracheck is sensible, safe and supported by research – all factors that make a relationship with the NHS possible.
About Nutracheck: www.nutracheck.co.uk
- Nutracheck is an innovative calorie counter and food diary App and website which tracks what you eat to help you manage your weight.
- It’s fast and easy to use: Tracking your calories takes less than 10 minutes a day to do. Nutracheck holds the largest UK food database with photos of over 160,000 products to help you find exactly what you’re eating.
- This isn’t a fad diet and no foods are banned; it works by making a person more aware of their food choices and how much they are eating.
- The Nutracheck App is the top selling diet App in the UK Apple store. The Nutracheck website is rated the UK’s No. 1 diet site on www.reviewcentre.com
For more information about Nutracheck visit www.nutracheck.co.uk or call Karen Veness on 07968 049528 or email firstname.lastname@example.org